NATURAL BEAUTY

PROACTIVE PLANNING, CREATIVE RE-TOUCHING AND COLOUR STRATEGY COMBINE FOR REFRESHING RESULTS

Olay restaged their global flagship body wash product line, elevating the refreshing and natural experience of the unique ingredients. We provided extensive image work to create a consistent look/tone/feel across the portfolio, as well as colour strategy work to ensure a unique space for each variant.

The resulting system of 54 SKUs spread across a variant of sizes and variants in two different language formats offers a consistent application of design elements within the Olay brand’s equity while adhering to the package design architecture established by the global master design principles.