SWEET BEGINNINGS

PRE-PRESS ARTWORK AND DIGITAL ASSETS IN PERFECT HARMONY FOR THE LAUNCH OF NESPRESSO BLOOM

Designed to elevate coffee moments and beyond, Nespresso Bloom is a first-of-its-kind offering for the sophisticated brand. Harvested from the same flowers as the coffee of Nespresso Master Origins Colombia capsule, the innovative honey products take the brand into new territories beyond coffee for the first time in its history.

Working alongside Nespresso’s R&D department, we created pre-press artwork and digital assets for the new product line. As the product was completely new, only photographs were available for our team to create precise CGI of the full product range.

The range launched exclusively in Nespresso Boutiques in Madison Avenue, New York City and Walnut Creek, San Francisco, and then online at Nespresso.com.