Eleanor Bowmer for Imperial Leather – PZ Cussons

Eleanor Bowmer Range for PZ Cussons

When PZ Cussons set out to launch the Eleanor Bowmer range, they needed a partner who could bring their vision to life while ensuring consistency across the entire collection. Trident took on the challenge, starting with files provided by Eleanor Bowmer herself. These initial designs were adapted to meet a detailed brief from PZ Cussons, which included adjustments to colours and positioning.

Before moving to the artwork stage, Trident created a design lineup that allowed the entire range to be seen together. This comprehensive approach ensured that key elements, such as the Imperial Leather logo, the Eleanor Bowmer logo, and product name positioning, worked harmoniously across every product in the collection. By taking this step early on, Trident guaranteed a unified look and feel for the range, reflecting its premium and playful identity.

For the back labels, Trident designed them to align seamlessly with similar labels in the Imperial Leather portfolio. Drawing inspiration from the front labels, elements were carefully extracted and applied to the back, maintaining the brand’s distinct aesthetic throughout.

Pushing the boundaries of design, Trident introduced gold foiling to the Shello variant, enhancing the original metallic ink to elevate the range’s premium appeal.

The SmArt Pack team seamlessly integrated this feature into the final design, adding a touch of elegance and sophistication.
To complete the project, Trident’s CGI team produced both standard and optimised visuals for each variant, ensuring the range stood out both online and in-store.

The result was a cohesive, eye-catching collection that captured the essence of Eleanor Bowmer’s signature style while meeting PZ Cussons’ branding goals. This partnership not only brought the designs to life but also set a new standard for collaboration, creativity, and quality.