Procter & Gamble and Gillette: A Global CGI Refresh

Procter & Gamble partnered with us to refresh the CGI for the Gillette 557 range, covering nearly 1,000 SKUs globally. The project highlighted the brand’s premium packaging redesign while meeting sustainability goals and e-commerce standards.

We delivered about 80 SKUs in North America with detailed front/back pack shots and power images. EMEA required nearly 800 SKUs, including over 150 power images and region-specific multi-angle shots. Latin America saw around 20 SKUs with standard pack shots, while in Asia-Pacific, about 75 SKUs were updated as part of an ongoing rollout.

Key updates included angled pack shots for depth, product-out-of-pack imagery to enhance consumer appeal, and plastic-free visuals aligned with sustainability goals. Simplified designs removed unnecessary icons and text, ensuring GS1 and Amazon compliance.

This refresh elevated Gillette 557’s premium appeal, unified brand visuals globally, supported sustainability initiatives, and optimised imagery for e-commerce platforms, strengthening consumer engagement and driving online success.